Formula 1 Miami was once again a convergence of pop culture, sports, and entertainment—bringing together tastemakers, motorsport enthusiasts, and familiar fashion faces for a social calendar that rivaled the race itself.
Marking its fifth appearance in Magic City, the Paddock’s street style influence has brands taking note: F1 sponsor TAG Heuer hosted a pre-race cocktail event and outdoor activation, Tommy Hilfiger celebrated the Cadillac Formula 1 Team’s first home race as well as their CF1 Miami Fanwear collection, and Boss launched their Summer Resort 2026 Soho House pop-up to coincide with the Grand Prix. On the party front, the likes of Hailey Bieber, F1 ‘WAGs,’ gymnast Suni Lee, Alix Earle, and many others were spotted taking in the scene—on and off the grid.
Below, an inside look at the buzziest moments.
Silvia Tcherassi’s Miami F1 Kickoff
Silvia Tcherassi sped into Miami Race Week with a Tuesday night soirée. In partnership with e-commerce platform ShopMy, the Colombian fashion designer was joined by Sofia Espinosa Tcherassi and Mauricio Espinosa Tcherassi to host a glamorous evening at the Lion’s Den speakeasy in the Little River neighborhood. Guests sipped cocktails at the vinyl-themed bar and enjoyed sounds by Rich Medina, Tiffany Vera, Godisound, and Max Van De Put. Kelly Piquet and Rebecca Donaldson, the respective partners of F1 racers Max Verstappen and Carlos Sainz Jr., were among the crowd, along with model Vita Sidorkina.
Apple TV and Beats celebrate Miami Race Weekend
Professional golfer Lily Muni He welcomed a curated guest list of women trailblazers to kick off F1 Miami with Apple TV (the exclusive streaming partner of the Miami Grand Prix) and Beats on Wednesday evening. Following a cocktail hour, attendees dined in a private room of the members-only Bath Club; which felt more like a gallery experience than a supper. Kelly Piquet, Margarida Corceiro, Carmen Mundt, Rebecca Donaldson, Flavy Barla, Alicia Torriani, as well as jewelry designer Isabela Grutman and F1 content creator Lissie Mackintosh rounded out the chic group. Chef Wei Han of Omawei led a 13-course omakase dinner in partnership with French food collective We Are Ona, which was presented on a sculptural table inspired by the F1 track. “It was such a privilege to host a fun and intimate dinner ahead of the F1 Miami Grand Prix,” Muni told Vogue. “It’s incredible that so many women from different backgrounds and professions are all brought together by the sport.”
