There’s a new member of the MAC Viva Glam family: Chappell Roan! The musician has officially joined a truly legendary lineup of stars who have fronted campaigns for MAC’s philanthropic lipsticks, an effort that has raised over $545 million since 1994.
The Chappell Roan Viva Glam collection includes three lip colors: UnNatural Red Head, a dark cherry; Roan of Arc, a mid-toned plum lipstick-balm; and Damnsel, a sheer red-plum gloss with gold shimmer. The packaging features very Roan-esque crest with a sword and heart design, referencing some of the themes the Grammy winner has explored in her performances. (Roan has been a MAC Cosmetics ambassador since late 2025.)
Roan joined forces with her go-to makeup artist Andrew Dahling on the campaign, and Dahling described it as an “incredibly collaborative process” centered on a “multidimensional French Revolution story” featuring a few characters. “The archetypes really helped decide where to go. I’ve learned it’s helpful to invent a character and play from her,” Dahling explained. “I thought about what Chappell Roan would look like during the French Revolution, or in a hyperbolic 1940s film as a romantic aristocratic empress. The key to connecting her visual identity was the use of color and glitters, a sort of modern, surreal Chappell Roan take on this era of makeup and its references.”
The campaign was shot by photographers Inez & Vinoodh and directed by MAC Global Creative Director Nicola Formichetti. Given that lip products are Viva Glam’s main focus, they play an important role in the imagery; Roan wears a combo of UnNatural Red Head and Lip Pencil in Vino in the photos, paired with a dramatic eye in shades of plum, gold, ruby, and turquoise, feathery lashes, pencil-thin brows, and tumbling red curls styled by Lacy Redway.
MAC Cosmetics
MAC Cosmetics
