Ralph Lauren revenues increased 12% year-on-year, on a constant currency basis, in the fourth quarter of 2026 to $2 billion, the company said on Thursday. Full-year revenues were also up 12% to $8.1 billion, exceeding the $8 billion mark for the first time in company history.
“As we reflect on this past year, our teams around the world executed with excellence and agility to deliver a strong first year of our Next Great Chapter: Drive plan,” CEO Patrice Louvet said on the earnings call. Both results beat company and analyst expectations, despite the company raising its full-year guidance last quarter.
Louvet credited the growth largely to the brand’s emotional resonance among its consumers. “Our consumer’s passion and unique loyalty are a testament to the power of our iconic brand and ability to connect authentically across generations and cultures,” Louvet said. “And these deep connections are translating into healthy, consistent, sustainable growth and value creation across our business.” He thanked consumers for their higher-than-ever engagement: “From your TikTok posts that feature your interpretation of a Ralph Lauren Christmas, a classic quarter zip, or Team USA gear, to all of you who have waited patiently for a cup of Ralph’s coffee.”
For the fourth quarter, direct-to-consumer (DTC) sales increased 17%, while wholesale increased by approximately 13%. By region, North America revenues rose 8% to $763 million, Europe revenues increased 6% to $620 million, and Asia revenues were up 28% to $564 million, with China up 51%. “The China opportunity remains a major opportunity for this company, mid and long-term, if you look at the penetration of our business there and the runway that we still have,” the CEO told investors.
For the full year, DTC sales were up 13%, while wholesale increased by approximately 9%. By region, North America revenues rose 9% to $3.3 billion, Europe increased 9% to $2.5 billion, and Asia rose 22% to $2.1 billion. “Our core consumer continues to be resilient, which is true across all three regions, and we’re very encouraged by the underlying growth rates that we’re seeing across EMEA [Europe, the Middle East, and Africa] and North America and Asia-Pacific,” Louvet added.
For the next quarter, the company expects revenues to increase approximately mid to high-single digits compared to last year. “Similar to last year, if the consumer is stronger than anticipated, we have built the capabilities to capture additional demand supported by our proven supply chain agility, as well as the strength and high penetration of our core and replenishment products, which continue to resonate across markets,” CFO Justin Picicci said. The guidance does not currently assume any potential impact from tariff refunds.
Looking ahead to the 2027 full year, Ralph Lauren expects constant currency revenues to increase approximately mid-single digits year-on-year, centered around 4-5% growth. “Moving into fiscal 2027, we will continue to leverage the unparalleled breadth of our lifestyle offering, both connecting with consumers around the world and driving resilience in our business,” Louvet said.
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