Images today move through the world at an unprecedented pace. They are produced, shared, and absorbed into a continuous stream where visibility is both immediate and fleeting. In this landscape, making work is no longer the only challenge. What happens after a project is completed, how it is positioned, where it circulates, and how it continues to resonate over time, has become equally complex.
For many photographers and organizations, this phase remains largely unsupported. The structures that once helped shape visibility, from editorial platforms to institutions, have shifted, leaving artists to navigate an increasingly fragmented ecosystem on their own. Questions of strategy, context, and long-term development are no longer secondary. They are central to the life of a project.
It is within this space that Signals takes shape. Founded by Myrtille Beauvert and Elsa Seignol, the initiative brings together years of experience across communications, curation, and publishing to offer a more considered approach to how photographic work exists in the world. Working with both artists and organizations, Signals focuses not only on visibility, but on building trajectories that allow projects to unfold, connect, and endure.
What began as an ongoing exchange of ideas, conversations, and shared questions has evolved into a structured response to a growing need within the field. In this conversation, Beauvert and Seignol reflect on the conditions shaping the photographic landscape today, the importance of thinking beyond production, and what it means to support the life of an image over time.
We spoke with Myrtille Beauvert and Elsa Seignol about the origins of Signals, the need for a more thoughtful approach to visibility, and how photographic work can be supported beyond the moment of its making.
‘Pulse’ Exhibition curated by Elsa Seignol – Destiny Mata : Transmitter Gallery NYC 2025
Signals grew out of conversations, friendships, and long-standing collaborations. How did the idea first take shape, and at what moment did you feel it needed to become something more structured?
Signals works with photographers and organizations on strategic guidance, from communications and projects development to career direction, and reaching new audiences.
It really grew out of long conversations we had about photography, and questions we kept hearing from photographers and organizations around how to position work, build visibility, and think beyond a single moment. At some point, we realized these weren’t isolated questions, but recurring ones that needed a more consistent response.
We’ve both been working in photography for many years, just in slightly different spheres, Myrtille in publicity and communications, and Elsa in curatorial and publishing. When Elsa moved to New York in 2022, where Myrtille had been living since 2011, we started crossing paths more often and quickly realized how complementary our perspectives were.
